fbpx

PRINT CARDS

1.888.8GARGLE

SEBO - Gargle PPC Fulfillment Plan - Gargle - Marketing Savings Portal

SEBO - PPC SERVICE IMPLEMENTATION AND COMMUNICATION SUMMARY


Accounts

Free Trial

Projects

SSL

Storage

Domains

Sub-domains

Your Text

Your Text

IMPLEMENTATION SUMMARY - Q1

PPC Account Creation or Takeover

Set up Financial Controls:

Budget limits, Max Cost Per Click, etc.

Set up the Ad Network

Set up Analytics / Data Tracking

Launch the first Ads with Test Budgets

Set Up Ad Alerts

Set up PPC Reports in Data Studio

Initial Ad Optimization

Discuss the PPC account setup, the ad plan, and the daily and monthly budgets

DETAILS OF ACTION PLAN - Q1 

- Research and select up to 250 keywords to target

- Google Ads account creation (if no account currently exists)

- Group keywords into 3-10 unique Ad Groups / marketing segments

- Budget allocation across Campaigns

- Where needed, we'll create two ads per Ad Group

- Landing page matching utilizing current site’s pages

- Implement Click to Call ads

- Implement conversion tracking to identify top-performing Ad Groups

- Monthly Report

Sebo will set up monthly budget limits, daily spend limits and Maximum Costs per Click (CPC). We'll get your credit card into Google's system. We'll apply any applicable credit that Google currently has in place.

The initial months will only show ads on Google.com

Sebo will set up tracking of all available Calls to Action (forms, appointment requests, phone calls, chats started, etc)

Sebo will get the account running, and start gathering data as quickly as possible

This is where Sebo sets boundaries for normal performance. If the ads move outside that normal range, Sebo gets notified so they can dive deeper into the account. For example, if the ads get less way less or way more clicks in a week than we expect, they want Google to tell them.

We want you to always have access to your account data and know what's going on. Is your money being well spent? In other words, is your PPC spend producing real clients and providing you a positive ROI?

Let the account run with regular reviews. We need it to gather sufficient data (100+ clicks) before we start making tweaks and adjustments


COMMUNICATION PLAN - Q1 

1st Week - Sebo WELCOME CALL: Summary of expectations, contracted deliverables and timelines 


Email Summary of get started call



Month 1 Summary of work completed / Preview of work to be done next month (emailed 1st week of month 2): Update on month 1 status of setup and deliverables and communication of the PPC plan



Month 2 Summary of work completed / Preview of work to be done next month / Link to stats report / Brief overview of the reports (emailed 1st week of month 3) 




End of Month 3: SEBO QUARTERLY PROGRESS CALL - Review PPC account setup, ad plan and budget decisions.


End of month 3 / Q1 Recap Email Summary of Review Call


Accounts

Free Trial

Projects

SSL

Storage

Domains

Sub-domains

Your Text

Your Text

Your Text

IMPLEMENTATION SUMMARY - Q2

Coninued PPC Account Execution and Optimization


Budget Reallocation

Budget Increase

Change Average Position

Change the Location

Change the Network

Start a Remarketing Campaign

Start a Google Display Network (GDN) Campaign

Create Ad Extensions

Discuss the PPC account setup, the ad plan, and the daily and monthly budgets

DETAILS OF ACTION PLAN - Q2

The monthly strategy can vary greatly based on ad performance


Campaign A is doing awesome. Campaign B isn't doing as well. Move allocated budget from Campaign B to Campaign A.

We get to see how often your ads show up. We might recommend increasing the budget if it's performing well, but ads turn off too frequently.

In general, a higher ad position is more expensive. In some cases, we want to show up higher. In other cases, the top position might be too expensive for a particular keyword. We might decrease the Cost Per Click to get to a more affordable and profitable position.

We might find that the ads are showing up in the wrong size of area. We'll review this and make adjustments.

If the account is performing well, we might enable Google's Search Partners (your ads show up on other search engines).

This is where ads show up to prior visitors of your site. We can target people who came to your site but didn't contact you.

This is where ads show up on sites relevant to your geographic area (like local newspaper and other sites)

There are lots of additional bits of information ads can show (addresses, phone number, reviews, Site Links, and much more). Once we have data for your ads, we'll review and create applicable extensions.


COMMUNICATION PLAN - Q2 

Month 4 Summary of work completed / Preview of work to be done next month / Link to stats report / Brief overview of the report (emailed 1st week of month 5) 






Month 5 Summary of work completed / Preview of work to be done next month / Link to stats report / Brief overview of the report (emailed 1st week of month 6) 




End of Month 6: SEBO QUARTERLY PROGRESS CALL - Review PPC account setup, ad plan and budget decisions.


End of month 6 / Q2 Recap Email Summary of Review Call


Accounts

Free Trial

IMPLEMENTATION SUMMARY - Q3

Optimize and Execute the PPC Plan: Same strategies as oulined in Q2

Review the PPC account setup, the ad plan, and the daily and monthly budgets

DETAILS OF ACTION PLAN - Q3

The monthly strategy can vary greatly based on ad performance.


- Budget Reallocation: between ad campaigns

- Budget Increase: option to spend more on what is working

- Change Average Position: analyze position costs and update

- Change the Location: optimize display area for reults

- Change the Network: enable other networks as needed

- Start a Remarketing Campaign:  re-target prior visitors

- Google Display Network (GDN) Campaign

- Create Ad Extensions: work to add reviews, phone, address, links to ads 



COMMUNICATION PLAN - Q3


End Month 6 - 9 Summary Email of Work Completed each month:

Preview of work to be done next month / Link to stats report / Brief overview of the report (emailed the first week of following month) 


End of month 9: SEBO QUARTERLY PROGRESS CALL - Review PPC ad performance and budget decisions. 


End of month 9 / Q3 Recap Email Summary of Review / Decision Call




Accounts

Free Trial

IMPLEMENTATION SUMMARY - Q4

Optimize and Execute the PPC Plan: Same strategies as oulined in Q3

Annual Review the PPC account setup, the ad plan, and the daily and monthly budgets

DETAILS OF ACTION PLAN - Q4

The monthly strategy can vary greatly based on ad performance.


- Budget Reallocation: between ad campaigns

- Budget Increase: option to spend more on what is working

- Change Average Position: analyze position costs and update

- Change the Location: optimize display area for reults

- Change the Network: enable other networks as needed

- Start a Remarketing Campaign:  re-target prior visitors

- Google Display Network (GDN) Campaign

- Create Ad Extensions: work to add reviews, phone, address, links to ads 


Annual Review: Analyze the results and get new ad and placement ideas from Google. Get feedback from you and your dental office. Create customized strategies based on what’s happened so far.

COMMUNICATION PLAN - Q4

End Month 9 - 12 Summary Email of Work Completed each month:

Preview of work to be done next month / Link to stats report / Brief overview of the report (emailed the first week of following month) 


End of month 12: SEBO Annual Results Call - Review PPC ad performance and budget decisions. 


End of month 12 / Annual Recap Email Summary 

Email Summary of the years results and next years plan. Include pdf's of 12 month version of the report.



Gargle – Marketing Savings Portal