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SEBO - Website / SEO Fulfillment and Communication Plan - Gargle - Marketing Savings Portal

SEBO - Website / SEO Fulfillment and Communication Plan


Accounts

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Projects

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Domains

Sub-domains

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IMPLEMENTATION SUMMARY - Q1

Build or Merge Website Hosting: Domain name, DNS, Hosting, Updates

Add on additional web elements or additional pages purchased

Update / Write SEO-friendly content:  5-7

Make sure Google is aware of site and get Google feedback

Set up reporting resources

Set up and analyze current on-page and off-page SEO strengths and weaknesses to determine upcoming strategies

Start LINK Building

Review and advise Google My Business profile

Discuss the website and SEO plan

DETAILS OF ACTION PLAN - Q1 


- Site transfer or new site build out

- Domain name (new domain registration or existing domain pointing)

- DNS Changes

- Site file upload and management

- Required platform installations

- Client requested updates and add-ons

$100 per additional add-on item

$599 x 2 months for the Web add-on bundle (saves up to $800)

Implement and optimize 5-7 pages of new content provided by Gargle

Google Setup, SiteMap Submission, Crawl Request for Page Indexing

Google Analytics, Tag Manager, Data Studio, Search Console


Integrate Google Reviews into the results

Google My Business - Review and advise on setup and best practices and implement badge with website


COMMUNICATION PLAN - Q1 

1st Week - SEBO WELCOME CALL: Summary of expectations, contracted deliverables and timelines 


Email Summary of Get Started call



EMail Summary of additional web elements added


Month 1 Summary of work completed / Preview of work to be done next month (emailed 1st week of month 2) - Update on month 1 status of setup and deliverables and communication of the SEO plan

Month 2: SEO Strategy Call to discuss target keywords and Local SEO

Month 2 Summary of work completed / Preview of work to be done next month / Link to stats report / Brief overview of the reports (emailed 1st week of month 3) 



End of Month 3: SEBO QUARTERLY PROGRESS CALL

Website / Social media overview AND update on status of setup and deliverables. Communication of the SEO Plan 


End of Month 3: Q1 Recap Email Summary of Review Call


Accounts

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SSL

Domains

Sub-domains

IMPLEMENTATION SUMMARY - Q2

Execute SEO Plan as communicated in the Q1 Review Call and Summary Email.

Begin Accelerator Plan (if purchased)




DETAILS OF ACTION PLAN - Q2


For Accelerator Plan (if purchased): 10 pages content, 10 keywords, more link quality vs. quantity mix. Links to your site of low, mid and high quantity to meet the Google how it should look in the algorythm, while getting content out on other sites pointing back to your website.


Either target original 3 keywords with extra link building, or target 7 additional keywords with basic level link building and new content

Review current terms and SEO for 3 additional keyword terms

Link Building - Focus on getting links from relevant non-directory sites.

Add 3 additional pages of content with SEO

COMMUNICATION PLAN - Q2


Email Summary of Accelerator Plan (if applicable) as discussed in the Q1 Strategy Call

End Month 3 - 5 Summary Email: Work completed / Next month plan / Link to 5 stats reports 


End of Month 5: SEBO QUARTERLY PROGRESS CALL

Website / Social Media overview AND update on status of setup and deliverables. Communication of the SEO Plan 


End of Month 5: Q2 Recap Email Summary of Review Call



Accounts

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IMPLEMENTATION SUMMARY - Q3

Assess results and continue SEO Plan as communicated in Q2 Review Call and Summary Email.



DETAILS OF ACTION PLAN - Q3

Review current terms and SEO for 3 additional keywords terms

Link Building - Focus on getting links from relevant non-directory sites

Add 3 additional pages of content

COMMUNICATION PLAN - Q3

Email Summary of Results Analysis Call 


End Month 6 - 8 Summary Email: Work completed / Next month Plan / Link to 5 stats reports 

End of Month 8: SEBO QUARTERLY PROGRESS CALL

Website / Social Media overview AND update on status of setup and deliverables. Communication of the SEO Plan 


End of Month 8: Q3 Recap Email Summary of Review Call


Accounts

Free Trial

Projects

Your Text

IMPLEMENTATION SUMMARY - Q4

Continue SEO Plan as communicated in the Q3 Review Call and Summary Email.



Create Next Year's Plan

DETAILS OF ACTION PLAN - Q4

Review current terms and SEO for 3 additional keywords terms

Add 3 additional pages of content with SEO

Link Building - Focus on getting links from relevant non-directory sites

Annual Review: Analyze the results and get new keyword ideas from Google. Get feedback from you and your dental office. Create customized strategies based on what’s happened so far.

COMMUNICATION PLAN - Q4

Email Summary of Results Analysis Call 


End Month 9 - 12 Summary Email: Work completed / Next month plan / Link to 5 stats reports 

End of Month 12: SEBO ANNUAL REVIEW CALL

Website / Social media overview AND update on status of setup and deliverables. Communication of the SEO Plan 

End of Month 12: Email Summary of the years results and next years plan. Include PDFs of 12 month versions of the 5 reports.

Gargle – Marketing Savings Portal