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SEBO - Website / SEO Fulfillment and Communication Plan - Gargle - Marketing Savings Portal

SEBO - Website / SEO Fulfillment and Communication Plan


Accounts

Free Trial

Projects

SSL

Storage

Domains

Sub-domains

Your Text

Your Text

IMPLEMENTATION SUMMARY - Q1

Build or Take Over Website: Domain name, DNS, Hosting, Updates

Add on additional web elements or additional pages purchased

Update / Write SEO-friendly content:  5-7

Make sure Google is aware of site and get Google feedback

Set up reporting resources

Set up and analyze current on-page and off-page SEO strengths and weaknesses to determine upcoming strategies

Start LINK Building

Review and advise on social media setup

Discuss the website, SEO plan, and social media footprint

DETAILS OF ACTION PLAN - Q1 


- Site transfer of new site build out

- Domain name (new domain registration or existing domain pointing)

- DNS Changes

- Site file upload and management

- Required platform installations

- Client requested updates and add-ons

$100 per additional add-on item

$599 x 2 months for the Web add-on bundle (saves up to $800)

Implement and SEO 5-7 pages of new content provided by Gargle

Google Setup, SiteMap Submission, Crawl Request for Page Indexing

Google Analytics, Tag Manager, Data Studio, Search Console


Integrate Google Reviews into the results

Social Media Bootcamp - Review and advise on social media setup best practices (Facebook, Twitter, LinkedIn, YouTube, Instagram), Google My Business and Directory Profiles


COMMUNICATION PLAN - Q1 

1st Week - SEBO WELCOME CALL: Summary of expectations, contracted deliverables and timelines 


Email Summary of Get Started call



EMail Summary of additional web elements added


Month 1 Summary of work completed / Preview of work to be done next month (emailed 1st week of month 2) - Update on month 1 status of setup and deliverables and communication of the SEO plan


Month 2 Summary of work completed / Preview of work to be done next month / Link to stats report / Brief overview of the reports (emailed 1st week of month 3) 



End of Month 3: SEBO QUARTERLY PROGRESS CALL

Website / Social media overview AND update on status of setup and deliverables. Communication of the SEO Plan 


End of Month 3: Q1 Recap Email Summary of Review Call


Accounts

Free Trial

Projects

SSL

Domains

Sub-domains

IMPLEMENTATION SUMMARY - Q2

Execute SEO Plan as communicated in the Q1 Review Call and Summary Email.

Begin Accelerator Plan (if purchased)





DETAILS OF ACTION PLAN - Q2


10 pages content, 10 keywords, more link quality vs. quantity mix. Links to your site of low, mid and high quantity to meet the Google how it should look in the algorythm, while getting content out on other sites pointing back to your website.

Social Media Bootcamp - Review and advise on social media setup best practices (Facebook, Twitter, LinkedIn, YouTube, Instagram), Google My Business and Directory Profiles

Review current terms and SEO for 3 additional keyword terms

Link Building - Focus on getting links from relevant non-directory sites.

Add 3 additional pages of content with SEO

COMMUNICATION PLAN - Q2



Email Summary of Accelerator Plan (if applicable)


End Month 3 - 5 Summary Email: Work completed / Next month plan / Link to 5 stats reports 


End of Month 5: SEBO QUARTERLY PROGRESS CALL

Website / Social Media overview AND update on status of setup and deliverables. Communication of the SEO Plan 


End of Month 5: Q2 Recap Email Summary of Review Call



Accounts

Free Trial

Sub-domains

Your Text

IMPLEMENTATION SUMMARY - Q3

Assess results and continue SEO Plan as communicated in Q2 Review Call and Summary Email.




DETAILS OF ACTION PLAN - Q3

Review Social Footprint

Review current terms and SEO for 3 additional keywords terms

Link Building - Focus on getting links from relevant non-directory sites

Add 3 additional pages of content with SEO

COMMUNICATION PLAN - Q3

End of Month 5: Results Analysis Call  - Review the Results for the Quarter and Make Adjustments


Email Summary of Results Analysis Call 


End Month 6 - 8 Summary Email: Work completed / Next month Plan / Link to 5 stats reports 


End of Month 8: SEBO QUARTERLY PROGRESS CALL

Website / Social Media overview AND update on status of setup and deliverables. Communication of the SEO Plan 


End of Month 8: Q3 Recap Email Summary of Review Call


Accounts

Free Trial

Projects

Sub-domains

Your Text

IMPLEMENTATION SUMMARY - Q4

Continue SEO Plan as communicated in the Q3 Review Call and Summary Email.




Create Next Years Plan

DETAILS OF ACTION PLAN - Q4

Review current terms and SEO for 3 additional keywords terms

TBD: Based on needs of client with focus on increasing what they need On Page, Off Page or a more Social approach.

Add 3 additional pages of content with SEO

Review Social Footprint

Annual Review: Analyze the results and get new keyword ideas from Google. Get feedback from you and your dental office. Create customized strategies based on what’s happened so far.

COMMUNICATION PLAN - Q4

End of Month 9 - Results Analysis Call  - Review the results for the quarter and make adjustments


Email Summary of Results Analysis Call 


End Month 9 - 12 Summary Email: Work completed / Next month plan / Link to 5 stats reports 




End of Month 12: SEBO ANNUAL REVIEW CALL

Website / Social media overview AND update on status of setup and deliverables. Communication of the SEO Plan 


End of Month 12: Email Summary of the years results and next years plan. Include PDFs of 12 month versions of the 5 reports.

Gargle – Marketing Savings Portal