5 Top-Performing Dental Marketing Strategies
Are you looking to spruce up your dental marketing plan and attract potential patients?
These are the 5 top-performing dental marketing strategies that will help you reach your goals and see the results you’ve been waiting for.
A Modern, Clean, and Visually Pleasing Web Design
The first impression people will have of you and your practice is your dental website design. A custom-designed website that looks simple and clean will help build trust with prospective clients. It’s important that your web page is well organized as well. It’s easy to lose patience with a confusing or difficult-to-navigate website. Make sure all things are listed and organized in a clear and concise manner. Ensure that your website is a breeze to look through and, above all, strive for convenience and clarity.
People are viewing things on their phones more than ever, so it’s important to make sure your website looks good on a mobile device. When your format looks good on all devices, it’s called a responsive website and it makes life easier for the viewer.
Unique SEO Content
If you want your dental practice to stand out and appear on search engines, it’s crucial to implement the important element of search engine optimization. This means including important keywords and commonly searched phrases relevant to your location and dental specialties so that when prospective patients start looking for dental options, your web page is highly indexed in the search results.
Creating unique content that informs and entertains will help your website to stand out. Be sure to include easy-to-find contact information, links to your social media platforms, and all the services you offer. Express how you and your practice are different and unique. Anyone can list out the services they offer, but a website that wants to be considered the best resource will include more than that. Share your values and what sets you apart.
Videos, Photos, and Positive Reviews
The use of multimedia is a great way to connect with your viewers and build trust. Tell a story about your practice and call them to action. Google values quality videos, photos and reviews: and businesses with these in place very often index higher on the search engines than those that don’t implement the use of these items in their marketing efforts.
Direct Mail Marketing
According to Lucid Press, and in the experience of DentalMarketing.net, direct mail marketing campaigns often get a better response rate than most online advertisements. It’s a unique and memorable way to reach out to potential clients. There are many ways to create attention-grabbing postcards and mailers that make it possible to leave a positive and lasting impression on those who receive them.
Pay Per Click Advertising
Pay per click advertising is a great way to generate a lot of traffic to your website in a short amount of time. If you are willing to due some research and allocate a budget for the online advertising space, you can start getting clicks and calls moments after you post the ad. When creating these kind of ads, make sure you research the most effective keyword strategy for your campaigns. Keep your messaging simple as well as clear.
You don’t need to be a professional marketer to be good at marketing quality content across the various mediums. Just follow the necessary steps for success mentioned in these dental marketing strategies and listen for the phone while watching the magic happen!